Austin based designer Ptarmak brand Vermont based mens skincare company Ursa Major. Really simple design that encapsulates the history behind Ursa Minor, a constellation.
"In Greek mythology, Zeus (the king of the gods) lusts after a young woman named Callisto, a nymph of Artemis. Hera, Zeus' jealous wife, transforms the beautiful Callisto into a bear. Callisto, while in bear form, later encounters her son Arcas. Arcas almost shoots the bear, but to avert the tragedy, Zeus hurls them both into the sky, forming Ursa Major."
Not your everyday soap story.
The book that they can sent out is traditionally bound which is rare these days but a really nice touch. The design holds the angles from the logo throughout the pages too. It's always nice to see thought behind typography.
www.ursamajormen.com
ptarmak.com