I saw this font a while ago and it's just another piece I can add to the "should of blogged about it" pile. This font was designed by Geetika Alok in collaboration with A2/SW/HK specifically as a bespoke font for Wallpaper magazine to promote their "Reborn in India" issue.
It perfectly melds together traditionalism with modern design. it really caught my eye when I saw it back in May. The only thing that deterred me was the price I think but spending money on a font that only has one purpose, as a headline font. I can't justify it.
That being said, I wouldn't want to tarnish the fact it was designed specifically for a single publication.