The Centre Georges Pompidou opened in 1977 and hasn't changed it's logo since then. Why? Because it looks more modern than most of the logos designed this century, that's why. Looking at the images for their advertising and their general art direction, don't you see some similarities to last years design trends? Block colour, narrow lettering? I think I'm going to invest in some French design books as well as some Swiss ones too. I was lucky enough to visit the Pompidou center a few years back when I was too young to appreciate what it was but I still remember the building looking freaking awesome for a block from the 70's.