So this may just redeem Wilff Olins from his catostrophic Olympic logo (which is actually starting to look good to me, maybe I should stop staring at it and all it's pretty colours). This rebrard really looks nice. They've gone for a tall, thin font which is slightly last year but it still looks great. Olins has also gone for a moving logo which,as it's for a television channel, motion shouldn't be a problem. The poster that have been posted and the logo alternatives all still work really well and 9 times out of 10, completely legible... but hey. If it aint legible, that's good design. Sit there, work it out, read it, recognise it. It works.
current.com