This is a huge post I realise and i'm sorry.
The reason being, these are 6 of an 86 page booklet stating the brand guidelines, history and construction of the Canadian Olympic Logo designed by Greg Durrell.
The book itself is fantastic, a nearly completely duo tone book with huge red , black and white dominance. Great use of historical imagery that almosts creates a hidden timeline constructed from pictures alone that generates a story in this book.
The branding is simple, effective, you can see,sadly, that there's been restrictions made by the client no doubt. You get an eye for this when something loses its awesome appeal. He has these images of the canadian maple leaf made souly out of lines and then you look at the final branding and it's rather... simple... almost just plain. Nevertheless it is a nice project and his other work is great too.
www.abriefhistoryof.info