Oh holy shit. They're ruining everything.... get over it. This brand identity is a really good, clean and modern turn for 2011 which I hope is a trend setter unlike some other things... I posted late in 2010 about the work of ANTREPO and how his self initiated work of simplifying well known brands was pretty much the best piece of work I had seen that year. Well looks like it could take off. I really want to see more brands that simplify their logos. Not just well established brands but maybe new comers too just having nice, simple, clean logos.
Also... who knows? (Small LOL here)
