GREG DURRELL - CANADIAN OLYMPIC TEAM BRANDING

This is a huge post I realise and i'm sorry.

The reason being, these are 6 of an 86 page booklet stating the brand guidelines, history and construction of the Canadian Olympic Logo designed by Greg Durrell.

The book itself is fantastic, a nearly completely duo tone book with huge red , black and white dominance. Great use of historical imagery that almosts creates a hidden timeline constructed from pictures alone that generates a story in this book.

The branding is simple, effective, you can see,sadly, that there's been restrictions made by the client no doubt. You get an eye for this when something loses its awesome appeal. He has these images of the canadian maple leaf made souly out of lines and then you look at the final branding and it's rather... simple... almost just plain. Nevertheless it is a nice project and his other work is great too.

www.abriefhistoryof.info

JORDAN WALKER - NHC PLUMBING COURSE

Web Banner I made for North Herts College.

SHANGHAI 1990 - 2010

Slightly random but I was still massively surprised by this. The above picture is from 20 years ago. That is the amount of development that has happened in Shanghai.

ANGUS HYLAND AND STEVEN BATEMAN - SYMBOL

Bought this and it's rejuvenated my love for Pan-Am and the Swiss Rail symbols. Can't remember how I found out about it either but the book is really good at showing off clean design and explaining the messages behind iconic logos. Great addition to my bookshelf.

WOLFF OLINS - CURRENT REBRAND

So this may just redeem Wilff Olins from his catostrophic Olympic logo (which is actually starting to look good to me, maybe I should stop staring at it and all it's pretty colours). This rebrard really looks nice. They've gone for a tall, thin font which is slightly last year but it still looks great. Olins has also gone for a moving logo which,as it's for a television channel, motion shouldn't be a problem. The poster that have been posted and the logo alternatives all still work really well and 9 times out of 10, completely legible... but hey. If it aint legible, that's good design. Sit there, work it out, read it, recognise it. It works.

current.com

NAOMIE ROSS - LETTERPRESS

Seriously good motion designer and videographer. She also did the opening titles for "There will be blood."

www.naomie.me

JORDAN WALKER - HERTS WIRELESS ALARMS LOGO

Logo I did for Hertford based 'Herts Wireless Alarms' It's probably the first freelance job I've done corporately getting paid proper freelance money an invoices and all that nice stuff. The client was ecstatic with the final logo and i'm glad it turned out so well.

NEGATIVE SPACE

Seriously the cleverist design you'll see. This has been my inspiration for a client logo I've done recently and i'll post soon.

DANIEL FREYTAG - JAPAN 'TSUNAMI APPEAL'

No amount of words can describe how gutted I am that I didn't get this. Note to self. If I think something is going to be big, stick with my gut instinct and get it because it will sell like trench coats in Camden.

The design is so simple yet it still strikes me as modern and new. Love it. Still going to look for one of these. I don't care.

GIVE UP ART - BENGA - DIARY OF AN AFRO WARRIOR

I could sit here raving about how good the cd case was for Magnetic Man's deluxe edition of their debut album but I thought i'd look at one third of that bands own work; Benga. His debut album is of very similar style yet the functionality of the CD mixed with it's grayscale photography and design really makes this stand out. The art direction is beautiful and all round this really looks nice.