I saw this a few months ago, added it to my (virtually redundant) cargocollective feed and forgot about it. Saw it pop up on ffffound and instantly thought, "Christ, it's got big," Nicole Meyer has been redesigning and creating signs for lakes all around America simply stating "Lake logos have a tendency to be, well, fairly ugly."
They're all amazing and she's been doing one a day for... well, quite a while now.